Alimento
A century of Champions
100 years ago in Minneapolis, Minnesota, an accidental spill of bran gruel on a hot stove – which turned it into a crispy wheat flake – was the start of the creation of Wheaties.
100 years of the iconic orange box
100 years later, we’re celebrating the birth and cultural legacy of arguably the most-recognizable cereal box in the world.
Our celebration begins today, with the unveiling of the Century Collector Box series, starting with a collectible Wheaties box featuring humanitarian and boxing legend Muhammad Ali.